Solar leads, Poland
Meta · lead form · homeowners 35+
Live
Cost per lead
14.20Leads today
38Spend
2,000- Homeowners 35+, Poland1,400 a day
- People who visited your site600 a day
how mentic works.
Mentic is an AI advertising department. It reads your market, writes the strategy, briefs the creative and launches campaigns on Meta, all from your URL.
Sandbox
Your brand
Solar demo
Go-To-Market
Creative Studio
Good evening
Hi! Let’s generate your first creatives. Paste your website and I’ll make them in your colours and fonts, with your logo and pictures.
Let’s make some conversions! Want to launch a new campaign? Tell me what you want to achieve below.
Campaigns
0
running
No campaigns running yet
Activate a strategy and its campaign shows up here.
All your leads
7
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Anna Kowalska+48 512 ··· 214CollectedGood leadToday
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Piotr Nowak+48 601 ··· 087CollectedGood leadToday
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Marta Wiśniewska+48 698 ··· 352Follow-up sentGood leadYesterday
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Tomasz Wójcik+48 530 ··· 761RepliedGood leadYesterday
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Katarzyna Lewandowska+48 784 ··· 409Meeting scheduledGood leadMonday
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Michał Zieliński+48 665 ··· 128ConvertedGood leadMonday
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Ewa Szymańska+48 509 ··· 993LostCheck this oneSunday
Every lead comes from the lead form on your Meta ads. Click a stage on the CRM board to move a lead along.
Pipeline
1 of 4
New leads from your Meta lead form land in Collected.
2 of 4
Drag a card to the stage the lead is in. On a phone, tap the card, then tap the stage.
3 of 4
Auto-assign shares new leads across your team, in turn.
4 of 4
Export sends your good leads out as a CSV.
Collected
0Anna Kowalska
+48 512 ··· 214
Good lead
Piotr Nowak
+48 601 ··· 087
Good lead
Follow-up sent
0Marta Wiśniewska
+48 698 ··· 352
Good lead
Replied
0Tomasz Wójcik
+48 530 ··· 761
Good lead
Meeting scheduled
0Katarzyna Lewandowska
+48 784 ··· 409
Good lead
Converted
0Michał Zieliński
+48 665 ··· 128
Good lead
Lost
0Ewa Szymańska
+48 509 ··· 993
Check this one
Export
6 good leads ready. Only good leads are exported.
Your ideal customers
Homeowners 35+ with high power bills
Ready
Who they are
They own a house in Poland and pay a power bill that grows every winter. They are 35 or older, they compare before they buy, and they want a number they can trust before anyone climbs on the roof.
Demographics
Age range
35–64Gender split
Men 55%
Women 45%
Household income
Middle to upperPain points
- The power bill goes up every winter.
- Quotes from installers are hard to compare.
- Fear of a messy job and paperwork.
Motivations
- A smaller bill, every month.
- Knowing the year it pays back.
- One team from quote to switch-on.
Channels
Objections
“It costs too much up front.”
“My roof is too old for panels.”
Audience size and match
184,000
Homeowners 35+ in Poland that Meta can reach.
Locations
Meta targeting hints
Your active strategies
No strategies yet.
Solar leads, Poland
Draft
Delete this strategy? Its ads stay in your library.
Goal and guardrails
Leads that pick up the phone, at a cost per lead you set.
Budget a day
2,000Learning phase
Starts when you activate.
Audiences
- Homeowners 35+, Poland1,400 a day
- People who visited your site600 a day
184,000 people Meta can reach.
The creative set
Awareness
Top of funnel
- Power bills that keep climbing
- Neighbours already switched
Current set
Your power bill went up again.
See what panels would save on your roof.
Get a savings estimate
Stop renting your electricity.
Own the power your roof makes.
Get a savings estimate
Winter bills, fixed by summer.
Install before the dark months come back.
Book a roof check
Consideration
Middle of funnel
- Neighbours already switched
- One company, from project to handover
Current set
Your neighbours already switched.
See what a roof like theirs saves.
Check my roof
One call. One team. One roof.
Design, install and paperwork, done by us.
Book a roof check
Retargeting
Bottom of funnel
- One company, from project to handover
- Panels that pay for themselves
Current set
No ads yet
What happens when
- NowThe plan is drafted. You review it.
- On activateCampaigns, ad sets and ads go live on Meta, with a lead form.
- Every dayA report in plain English, fixes in order of impact.
- When an ad costs too muchAds above your target cost per lead are paused.
Agent at work
3
actions
- Read 41 competitor placements in the Ad Library.
- Funnel designed, 2 steps.
- Ads written, 6.
- Campaign launched on Meta with a lead form.
- Budget, audience, creative, standards and delivery checked.
Funnels
Solar leads, Poland
Top of funnel
People who don’t know you yet. The ad asks them to look, not to buy.
Budget a day
1,400Share
70%Ad sets planned
1Middle of funnel
People who have seen you before. The ad asks for one visit to your page.
Budget a day
600Share
30%Ad sets planned
1Bottom of funnel
People ready to buy. It waits until the first two stages have people to bring back.
Budget a day
0Share
0%Ad sets planned
0Creative Studio
Library
Nothing matches these filters.
My angles
Every angle Mentic wrote for your brand, and every hook under it.
These are angles to test. None of them is known to work until your ads have run.
No angles yet
Mentic reads your brand and writes the pains your customers feel, then the hooks for each.
Competitor tracking
Tracking 1 of 30 competitors
New competitor ads land here every day. Long-running ads are proven winners: rebuild them for your brand.
Rival installer
41Meta
Benefit led
Rival installer
Running 161 days
Angle Benefit led
Why it lasts One promise, one picture, one button. It has run 161 days, so it is still paying.
Social proof
Rival installer
Running 266 days
Angle Social proof
Why it lasts One promise, one picture, one button. It has run 266 days, so it is still paying.
Educational
Rival installer
Running 92 days
Angle Educational
Why it lasts One promise, one picture, one button. It has run 92 days, so it is still paying.
Benefit led
Rival installer
Running 48 days
Angle Benefit led
Why it lasts One promise, one picture, one button. It has run 48 days, so it is still paying.
Social proof
Rival installer
Running 213 days
Angle Social proof
Why it lasts One promise, one picture, one button. It has run 213 days, so it is still paying.
Offer
Rival installer
Running 31 days
Angle Offer
Why it lasts One promise, one picture, one button. It has run 31 days, so it is still paying.
No recreations yet. Press Recreate on an ad.
Explore
Filter by who the ad is for, the angle it leads with, and the format.
Social proof
Finance
Running 266 days
Angle Social proof
Why it lasts One promise, one picture, one button. It has run 266 days, so it is still paying.
Educational
Education
Running 161 days
Angle Educational
Why it lasts One promise, one picture, one button. It has run 161 days, so it is still paying.
Benefit led
Energy
Running 88 days
Angle Benefit led
Why it lasts One promise, one picture, one button. It has run 88 days, so it is still paying.
Benefit led
Energy
Running 176 days
Angle Benefit led
Why it lasts One promise, one picture, one button. It has run 176 days, so it is still paying.
Offer
Home services
Running 54 days
Angle Offer
Why it lasts One promise, one picture, one button. It has run 54 days, so it is still paying.
Social proof
Health
Running 120 days
Angle Social proof
Why it lasts One promise, one picture, one button. It has run 120 days, so it is still paying.
Educational
Education
Running 302 days
Angle Educational
Why it lasts One promise, one picture, one button. It has run 302 days, so it is still paying.
Benefit led
Home services
Running 33 days
Angle Benefit led
Why it lasts One promise, one picture, one button. It has run 33 days, so it is still paying.
Nothing matches these filters.
Bills on the ad
Energy ads that show the bill before the product.
Rising
Founder on camera
One person, one phone, one claim they can back.
Rising
Before and after
Two pictures and nothing else between them.
Steady
No recreations yet. Press Recreate on an ad.
Video lab
Avatar
Required
Product
Optional
Location
Optional
Pick an avatar, then run.
Writing the script
Size
Part of the funnel
Step 1 of 4
Which part of the funnel?
Who it is for
Step 2 of 4
Who is it for?
Pick an angle
Step 3 of 4
The angles Mentic sees for your brand. Pick one to see its hooks.
These are angles to test, not a promise of what will sell.
Writing angles for your brand…
0%Power bills that keep climbing
“Every winter the bill is higher, and I have no say in it.”
Pick up to 6 hooks, from any angles. Each one becomes its own ad.
Writing hooks for this angle…
0%Size
0 of 6 picked · 0 ads
Pick at least one hook
These words are exactly what will be on the images.
Brand identity
What we generate from. Edit anytime.
Scans yourbrand.com
Look
From your website
Type
No fonts yet
Voice
Plain and practical. It leads with the bill, then the roof, then the team.
Style references
0 / 10
Brand-wide style references. Used whenever a project has none of its own.
Pictures from your site
Switch on the pictures Mentic should study for your look. They are inspiration only and never pasted into an ad.
Try Mentic yourself
The real app, on a demo account. Click through every screen, or paste your website and watch it make your ads.
A quick check runs in your browser to keep bots out. Nothing to solve, no cookies.
Full screen
Exit full screen
We sell solar installations to homeowners in Poland. Two grand a month. Get me leads that actually pick up the phone.
Changes saved
Your good leads were exported as a CSV
Lead added to Collected
Strategy is live. Its campaign is running.
Campaign paused
Campaign running
Strategy deleted
The demo is back
ads added to your library
Added to your library
Brand scanned from yourbrand.com
New ICP drafted from your site
Recreated for your brand. See Recreations.
This is a sandbox. Nothing here is uploaded or sent.
Auto-assign on: new leads are shared across your team
Auto-assign off
Lead moved to
Now tap the stage to move it to
Good morning
Good afternoon
Good evening
Live
Paused
Draft
Running on Meta
Learning from the first leads
Working on it
Reading your site
Two rounds of web search
Competitor placements read: 41
Funnel designed, 2 steps
Ads written, 6
Your plan is ready. Two ad sets on Meta, 1,400 and 600 a day, for homeowners 35+ in Poland.
Review the strategy
See the ads
38 leads today, at 14.20 a lead. Spend so far: 2,000.
Open your leads
Let’s start from your angles: pick a part of the funnel and a customer, and I’ll write the hooks.
Write angles
In this sandbox I can launch a campaign, show your leads or write ads. Try one of those.
Daily report: cost per lead 14.20, 38 leads today, spend 2,000. Nothing needs you today.
Six new ads are in your library: three for the top of the funnel, three for the middle.
Generating
Reading their ads
Writing the script
Recording the take
Editing the cut
Your video is ready
Your top of funnel has new ads
Testing
Waiting
Headings in a bold rounded sans, body in a plain sans
Your idea
Analyzed
This one is still a draft. Open the first ICP to see a full one.
Ask Mentic anything, or type / for commands
Describe the ad you want, or pick a tool below
Ad added to your library
New
Reading
Reading your site
Colours, fonts, logo and pictures
Writing your customer, angles and hooks
Making your ads
Laying out each ad for its picture
Your brand is in. Here are your first ads, in your colours, with your logo and pictures. The angles and hooks are written for your customer.
See all in Creative Studio
Brand identity
Write more ads
Check the address: it should be a public website, like yourbrand.com.
I could not read that site. Some sites turn visitors like me away: try another page of it, or another site.
That is a lot of scans for one visit. Give it a few minutes.
Brand scans are not switched on here yet.
Something went wrong. Try again in a moment.
Checking you are a person
You are in
The check did not go through. Try again.
This is the app with a demo account. Click anything: nothing leaves your browser.
what you get.
-
We plan your ads
We read your website, check what your competitors are running and work out who should see your ads, and in what order.
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Just paste your website
We fill in your business, your customers and your competitors. You check it, and that is the setup done.
-
We make your ads
Ads in your colours, fonts and logo, with hooks based on what works for your competitors right now. Mentic’s agents make them in Creative Studio.
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Nothing runs without your OK
You see every campaign before it goes live, and nothing starts until you approve it.
-
We stop ads that cost too much
Tell us what a new customer is worth to you. Ads that cost more than that get paused.
-
We run your ads
On Facebook and Instagram, from your own Meta ad account, checked and adjusted every day by Mentic and real media buyers.
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A daily update in plain words
What ran, what it cost and what came in, every day in plain English.
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We follow up every lead
A WhatsApp message goes out within seconds of a new lead, and every reply is tracked through to the meeting.
it drafts your business profile from your website.
Paste your URL and press Plan it. Mentic scans your site and fills in your business profile: your niche, your ideal customer, what makes you different and the competitors a buyer would compare you to. You confirm it instead of typing, and one sentence about what you sell is the whole brief.
it researches the market and designs the funnel.
Before it writes anything, Mentic runs two live rounds of web search and scans the Meta Ad Library for the ads your competitors are running right now. Then an eight phase pipeline designs the funnel, from cold audiences to people ready to buy, and sets the goal for each type of customer.
Brand memory
it writes the creative briefs.
Mentic writes the hooks, angles and briefs for your ads from what competitors are running now, in the colours, fonts and logo scanned from your site. Mentic’s agents generate the ads in Creative Studio, and a testing engine keeps trying new versions to improve the return.
Creative generation
it launches your campaigns on meta.
Your own Meta ad account is connected on an onboarding call, where you review everything before launch. Mentic then builds the campaigns, ad sets and ads through the official API, to your budget, with a lead form attached, and human media buyers from EXQDigital are on the account every day.
Paid social
it optimises and reports every day.
Every day, five sub-agents watch budget, audience, creative, standards and delivery, and a coordinator writes up their fixes in order of impact, in plain English. Mentic pauses ads that cost more than your target cost per lead, and it optimises from everything you have spent on ads: what worked and what did not.
Integrationsthe parts of the platform.
Each page below covers one part of Mentic in detail: how it makes your ads, how it uses your brand and your ad history, and what it connects to.
Platform
Creative generation
Mentic writes the hooks, angles and briefs for your ads from what competitors are running right now, and its agents generate them in Creative Studio.
Platform
Brand memory
Your ads are made in the colours, fonts and logo Mentic scans from your site. It also reads everything you have spent on ads, what worked and what did not, and optimises from that history.
Platform
Integrations, API and MCP
Talk to Mentic on WhatsApp, pull creative from Dropbox, OneDrive, Google Drive and Frame.io, and run campaigns on Meta. Its MCP server, a connector for AI assistants, puts 64 advertising tools inside Codex, Cursor, Claude and ChatGPT. There is no CRM integration: leads land in Mentic’s own pipeline.
what mentic costs.
Mentic is $999 a month, flat, while it is in open beta, with no media commission and every agency service from EXQDigital included. Your ad spend is paid to Meta directly, and Mentic does not bill it.
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