Lead generation
Crown Timber runs ads that Mentic made
The exclusive distributor of MøreRoyal timber in the Benelux and France. Its ads run on its own Meta ad account.
Read the customer stories
leads at a cost per lead you can afford.
Mentic works out what you can pay for each lead from the most you will pay for a new customer, then runs Facebook and Instagram ads on your own Meta ad account with a lead form people fill in inside the ad. Every lead lands in its built-in pipeline, and ads that cost more than your target get paused.
how you get leads, in three steps.
You give it your website and two numbers, agree the plan and approve the launch. Then every lead lands in your pipeline.
01
you tell it what a new customer is worth.
Paste your website and it fills in your business, audience and competitors for you to confirm. Then enter the most you will pay for a new customer and how many of your leads become customers, and it works out your target cost per lead.
02
you agree who sees the ads, and what they say.
It searches the web twice and reads your competitors’ ads in the Meta Ad Library, Meta’s public record of live ads, before it briefs yours in your colours, fonts and logo. The ads go first to cold audiences who have never heard of you, then to warm audiences who engaged, then again to the people ready to buy.
03
you approve the launch, and leads land in the pipeline.
An onboarding call connects your Meta ad account, and the campaigns go live with the lead form attached once you approve. Every new lead gets a WhatsApp message within seconds and lands in Mentic’s own pipeline, from follow-up and reply to meeting, converted or lost, and the leads you rate good or bad sharpen the targeting. Ads that cost more than your target cost per lead get paused, and it asks before it scales anything.
You
We sell solar installations to homeowners in Poland. Two grand a month.
Mentic
Profile drafted from your site. Next: the most you will pay for a new customer, and how many leads become customers.
Business profileHomeowners 35+, Poland
You
What is the plan?
Mentic
Cold, then warm, then ready to buy. Ads written: 6, from 41 competitor placements read.
Strategy and adsCold, warm, ready to buySolar installerSponsored
Get a savings estimate›
Get a savings estimate
Full name
Phone number
Submit
Hi Anna, thanks for your request. When can we look at your roof?
a lead generation client on mentic.
Crown Timber runs Facebook and Instagram ads that Mentic made, and so does a solar installer who is not named yet.
other ways to get leads, compared.
You can also get leads from Meta through an agency, a freelancer, Ads Manager or a chat assistant. Each one leaves part of the job, and the leads, with your team.
Agency retainer
What it leaves with your teamA retainer of two to five thousand a month, plus fees on your ad spend. In a typical month 85% of the budget goes to fees and retainers, and 15% buys advertising.
What changes with Mentic$999 a month, flat, with every agency service from EXQDigital included. Ad spend is paid to Meta directly, and every lead lands in a pipeline you can see.
A freelancer
What it leaves with your teamYour team still writes the brief, waits for one person’s free time, and sorts the leads itself.
What changes with MenticOne sentence is the whole brief, EXQDigital’s media buyers are on your account every day, and each lead is tracked in Mentic’s pipeline.
Doing it yourself in Ads Manager
What it leaves with your teamSomeone on your team has to learn advertising and build the stages, the lead form, the ads and the daily changes in Ads Manager, Meta’s own tool.
What changes with MenticYou only need to know your business and your customers. Mentic works out the cost per lead you can afford, briefs the ads and pauses the ones that cost too much.
A general AI chat
What it leaves with your teamDrafts and answers in a chat window, which someone still has to turn into lead campaigns and watch every day.
What changes with MenticLead campaigns built on your own ad account and watched every day. Its 64 advertising tools also work inside Claude and ChatGPT through its MCP server, a connector those assistants can use.
questions about getting leads with mentic.
-
Which platforms can it run lead ads on?
Only Meta for now, which means Facebook and Instagram, through the official API on your own ad account, with a lead form attached. Google and TikTok are next, then LinkedIn, Snapchat and Pinterest. None of those are live.
-
Will it launch a campaign or move budget without asking?
No. It asks before it creates or scales anything. The one thing it does on its own is pause ads that cost more than your target cost per lead.
-
How does it decide what I can pay per lead?
You enter the most you will pay for a new customer and how many of your leads become customers. Mentic works out a target cost per lead from those two numbers and pauses ads that cost more.
-
Whose ad account do the campaigns run on?
Yours. An onboarding call connects your Meta ad account before launch, and Mentic takes no media commission and no percentage of spend.
-
Does it connect to my CRM?
No. There is no CRM integration. Leads come in through the lead form attached on Meta and land in Mentic’s own pipeline: collected, follow-up, replied, meeting, converted or lost.
-
Do I need to know how to run ads?
No. It needs to know your business and your customers, not advertising. One sentence is the whole brief.
-
What happens when a campaign stops bringing in leads?
Five sub-agents watch budget, audience, creative, standards and ads that run without results, and a coordinator puts the fixes in order of impact and writes them up in plain English. EXQDigital, the advertising agency behind Mentic, supervises every account, and its media buyers are on it every day.
-
How does it learn what works for us?
Leads you rate good or bad feed back into the targeting. It also remembers everything you have spent on ads, what worked and what did not, and keeps testing new versions of the ads. Clients also meet the team every week to shape what gets built next.
-
Are people involved, or only AI?
People are. EXQDigital supervises every account end to end and checks the quality of the work, and its media buyers are on it every day. Clients also meet the team every week to shape what gets built next.
-
What does it cost?
$999 a month, flat, while Mentic is in open beta. No media commission, no percentage of spend, cancel whenever. Every agency service from EXQDigital is included. The fee is separate from your ad spend, which you pay to Meta directly; Mentic does not bill it.
start with your website and one sentence.
$999 a month, flat, while Mentic is in open beta: no media commission, no percentage of spend, cancel whenever, and every agency service from EXQDigital included.
Or book a call first
