Ecommerce
BiteLab sells creatine gummies online
Two of its ads, running on its own Meta ad account now.
Read the customer stories
facebook and instagram ads for your online shop.
Today Mentic runs your shop’s ads on your own Meta ad account in three stages: cold audiences who have never heard of you, warm audiences who engaged, and the people ready to buy. It does not run catalog ads, connect to Shopify, optimise for profit or pause ads when a product is out of stock.
how it works for your shop today.
You share your shop’s website, agree the plan, and approve what goes live.
01
you share your shop and your ad account.
Paste your shop’s website and it drafts your niche, your ideal customer profile (ICP), your unique selling point (USP) and your competitors for you to confirm. An onboarding call then connects your Meta ad account and goes through everything with you before launch.
02
you agree who sees your ads first.
It searches the web twice and reads your competitors’ ads in the Meta Ad Library, Meta’s public record of live ads. Then it plans three stages: people who have never heard of the shop, people who engaged, and the people ready to buy.
03
you approve the launch, and it pauses what costs too much.
Your campaigns are built on your own Meta ad account for Facebook and Instagram, to your budget, and go live when you approve. You tell it the most you will pay for a new customer, and ads that cost too much against it get paused.
You
Here is our shop: yourbrand.com.
Mentic
Profile drafted from your site: your niche, your ICP, your USP and the competitors a buyer would compare you to.
Business profileNiche, ICP, USP, competitors
You
What should we run first?
Mentic
Competitors read in the Meta Ad Library. Here is the strategy: cold audiences first, then warm, then retargeting the people ready to buy.
StrategyCold, warm, ready to buybitelabSponsored
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Creatine gummies
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an online shop on mentic.
BiteLab sells vegan creatine gummies online and runs its Facebook and Instagram ads with Mentic.
other ways to run ads for a shop, compared.
A shop can also run its ads through an agency, a freelancer, Ads Manager or a chat assistant. Each one leaves part of the job with you.
Agency retainer
What it leaves with your teamA retainer of two to five thousand a month, plus fees on your ad spend. In a typical month 85% of the budget goes to fees and retainers, and 15% buys advertising.
What changes with Mentic$999 a month, flat, with every agency service from EXQDigital included. Your ad spend goes to Meta directly, and Mentic takes no share of it.
A freelancer
What it leaves with your teamYour team still writes the brief, waits for one person’s free time, and checks the account itself.
What changes with MenticOne sentence about your shop is the whole brief, and EXQDigital’s media buyers are on your account every day.
Doing it yourself in Ads Manager
What it leaves with your teamSomeone at the shop has to learn advertising and do the research, the stages, the ads and the daily changes in Ads Manager, Meta’s own tool.
What changes with MenticYou only need to know your shop and your buyers. Mentic does the research, plans the stages, briefs the ads and pauses the ones that cost too much.
A general AI chat
What it leaves with your teamDrafts and answers in a chat window, which someone at the shop still has to turn into campaigns and watch every day.
What changes with MenticCampaigns built on your own ad account and watched every day. Its 64 advertising tools also work inside Claude and ChatGPT through its MCP server, a connector those assistants can use.
questions shops ask before starting.
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What does Mentic do for a shop today?
It runs your Facebook and Instagram ads on your own ad account, in stages: cold audiences first, then warm, then retargeting the people ready to buy. The ads are made from your brand, and it tracks what competitors run.
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Will it launch a campaign or change spend without asking?
No. It asks you before it creates or scales anything. The one thing it does without asking is pause ads that cost too much against the most you will pay for a new customer.
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Whose ad account do the campaigns run on?
Yours. An onboarding call connects your own Meta ad account, and Mentic takes no media commission and no percentage of spend. Meta is the only channel today; Google and TikTok are next, then LinkedIn, Snapchat and Pinterest. None of those are live.
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Does it connect to Shopify or use my product catalog?
No. Mentic does not run catalog ads, connect to Shopify, optimise for profit or pause ads when a product is out of stock, and there is no CRM integration; today Mentic works from your shop’s website and your Meta ad account.
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What happens when something goes wrong on the account?
Five sub-agents watch budget, audience, creative, standards and delivery, and a coordinator puts the fixes in order of impact and writes them up in plain English. EXQDigital, the advertising agency behind Mentic, supervises every account, and its media buyers are on it every day.
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How does it learn what works for our shop?
It remembers everything you have spent on ads, what worked and what did not, and plans from that history. Clients also meet the team every week to shape what gets built next.
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Are people involved, or only AI?
People are. EXQDigital supervises every account end to end and checks the quality of the work, and its media buyers are on it every day. Clients also meet the team every week to shape what gets built next.
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What does it cost?
$999 a month, flat, while Mentic is in open beta. No media commission, no percentage of spend, cancel whenever. Every agency service from EXQDigital is included. The fee is separate from your ad spend, which you pay to Meta directly; Mentic does not bill it.
start with your shop website.
$999 a month, flat, while Mentic is in open beta: no media commission, no percentage of spend, cancel whenever, and every agency service from EXQDigital included.
Or book a call first
