how mentic keeps your ads on brand.

Mentic scans the colours, fonts and logo from your website, and your ads are made in them. It also reads everything you have spent on ads, what worked and what did not, and optimises from that history. Below is our own brand, next to an ad made from it.

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the mentic brand guide.

Our own brand in five parts: colours, typefaces, corners, mascots and the wordmark, each with the rule every Mentic ad follows.

Mentic Orange#FF5A00Light Orange#FFCEB1

Blue#93B1E2Dark Blue#416AAB

Rust#CD4F00Dark Orange#853720

Pink#E4A8EDDark Pink#CC6DDA

Light#F4F4F4Graphite#1C1815

brand colours.

Five pairs, each a colour and its partner. Mentic Orange leads, and shading uses the partner colour instead of a darker version of the same one.

great ads only.

ABC Favorit carries the body, the figures and every label.

typefaces.

All Round Gothic, in lowercase, sets the headline. DM Sans sets everything else.

corner radius.

Cards, tags and buttons have corners rounded to six percent of their own width. Backgrounds and full width bands stay square.

mascots.

Each mascot has its own colour pair from the palette, and is never redrawn or given other colours.

wordmark.

The Mentic logo is placed as drawn, never retyped, and only ever appears in ink, orange or white.

our brand guide, turned into an ad.

Drag the handle. Our brand guide is on the left, and the ad made from it is on the right.

A Mentic ad: a phone passed between two hands over a Mentic Orange shape, with the dog mascot at the foot

Creative

Mentic Orange leads, on the Light backgroundThe dog mascot in its own colours, as drawn

how mentic follows your brand guidelines.

The brand guidelines Mentic holds for you are the rules every ad is made to.

your fonts, colours and logo, in every ad.

Every ad uses the fonts your brand guidelines name, your colours, and your logo exactly as you supplied it, never stretched, recoloured or redrawn. Ads cloned from a competitor follow the same guidelines.

FontsColoursLogo

What every ad keeps

FontsThe ones your guidelines name

ColoursYours

LogoAs you supplied it

Ads cloned from competitorsThe same guidelines

your edits stay.

Ask for one change, then another, and both stay. A new edit never undoes the one before it.

Every edit kept

Edits on one ad

Headline set in whiteKept

Logo moved to the topKept

A shorter headlineKept

what mentic costs.

Mentic is $999 a month, flat, while it is in open beta, with no media commission and every agency service from EXQDigital included. Your ad spend is paid to Meta directly, and Mentic does not bill it.

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