Are the AI tools inside Meta really free?

Advantage+ is part of Ads Manager and costs nothing on top of your ad spend. Meta says its AI business assistant is free to start, with usage limits, and that Muse is free for most of what people need, with paid plans for more. Mentic is $999 a month, flat, while it is in open beta, and your ad spend goes to Meta directly.

Do campaigns on Mentic still use the AI inside Meta?

They run on Meta, on your own ad account, through Meta’s official API, so Meta’s ad system still decides who sees each ad and when. Mentic decides what goes into the account: the funnel, the audience for each stage, the ads and the budget you set.

Who is accountable when results drop?

With Meta’s tools, you are: they answer, suggest and draft, and you decide. With Mentic, EXQDigital, the advertising agency behind Mentic, supervises every account end to end, its media buyers are on it every day, and you meet the team every week.

Do I need to know advertising to use Mentic?

No. Paste your website and Mentic drafts your business profile itself: your niche, your ideal customer, what makes you different and the competitors a buyer would compare you to. You confirm it instead of typing.

the free ai inside meta, and what it leaves to you.

Meta gives every advertiser AI at no extra cost. Advantage+ decides who sees your ads, where they run and how the budget moves. The assistant in Ads Manager answers questions and suggests fixes. Muse, Meta’s AI agent, can draft a campaign for you to approve. They work inside your ad account and wait for you to direct them. Mentic is the advertising department that does that work, on your own Meta ad account.

Book a demo

three ai tools inside meta, and what each one leaves to you.

Each tool is described in Meta’s own words, as of October 2026. The sources are under the table.

Campaign automation

What it does, and what it leaves to youAdvantage+ applies Meta’s AI to your campaign’s audience, placements and budget, and Advantage+ creative makes variations of the images, video and text you give it. It leaves you the brief: what to sell, to whom and with which offer, and the creative it starts from. Meta recommends you review the variations before they run.

What Mentic doesMentic reads your site, searches the web twice and scans the Meta Ad Library for what your competitors run now. Then it designs the funnel, from cold audiences to the people ready to buy, and writes the hooks, angles and briefs. Its agents make the ads in Creative Studio, in your colours, fonts and logo.

The assistant in Ads Manager

What it does, and what it leaves to youMeta’s AI business assistant helps while you plan, set up, optimise and measure campaigns: answers, recommendations and fixes for account issues. Meta is testing letting it create campaigns, write ads and change targeting or budgets through conversation, with previews and approvals. Someone still has to ask the questions and act on the answers.

What Mentic doesMentic does not wait to be asked. Five sub-agents watch budget, audience, creative, standards and delivery, a coordinator puts the fixes in order of impact, and you get a report in plain English every day. EXQDigital’s media buyers are on your account every day.

Muse, the AI agent

What it does, and what it leaves to youMuse is Meta’s personal AI agent, available in the US and Canada. Muse for Small Business can connect to your Meta ad account, analyse what is working and draft a campaign, and nothing publishes, sends or spends without your approval. Meta’s image model, Muse Image, is coming to Advantage+ creative. You still set the direction and approve each step.

What Mentic doesOne sentence about your business is the whole brief. Mentic asks before it creates or scales anything, pauses ads that cost more than your target cost per lead, and a WhatsApp message goes out within seconds of a new lead.

Sources

questions about meta ai and mentic.

Are the AI tools inside Meta really free?

Advantage+ is part of Ads Manager and costs nothing on top of your ad spend. Meta says its AI business assistant is free to start, with usage limits, and that Muse is free for most of what people need, with paid plans for more. Mentic is $999 a month, flat, while it is in open beta, and your ad spend goes to Meta directly.
Do campaigns on Mentic still use the AI inside Meta?

They run on Meta, on your own ad account, through Meta’s official API, so Meta’s ad system still decides who sees each ad and when. Mentic decides what goes into the account: the funnel, the audience for each stage, the ads and the budget you set.
Who is accountable when results drop?

With Meta’s tools, you are: they answer, suggest and draft, and you decide. With Mentic, EXQDigital, the advertising agency behind Mentic, supervises every account end to end, its media buyers are on it every day, and you meet the team every week.
Do I need to know advertising to use Mentic?

No. Paste your website and Mentic drafts your business profile itself: your niche, your ideal customer, what makes you different and the competitors a buyer would compare you to. You confirm it instead of typing.

start with one sentence about your business.

$999 a month, flat, while Mentic is in open beta: no media commission, no percentage of spend, cancel whenever, and every agency service from EXQDigital included.

Or book a call first

Product

Solutions

Resources

Company

Pricing