Paid social
Mentic works with the Kensington marketing team
Kensington has its own marketing team. Mentic helps that team work more efficiently on its Facebook and Instagram ads.
Read the customer stories
mentic runs your facebook and instagram ads.
Mentic plans, buys and watches your ads on your own Meta ad account, in three stages: cold audiences who have never heard of you, warm audiences who engaged, and the people ready to buy. Nothing goes live until you approve it, and it pauses ads that cost too much against the most you will pay for a new customer.
how it works, in three steps.
You give it your website, agree the plan and approve the launch. Mentic does the research, the briefs, the buying and the daily changes.
01
you give it your website and one sentence.
A scan of your site drafts your profile: your niche, your ideal customer profile (ICP), your unique selling point (USP) and your competitors, and you confirm instead of typing. You also tell it the most you will pay for a new customer.
02
you agree the plan and the ad briefs.
It searches the web twice and reads what your competitors run in the Meta Ad Library, Meta’s public record of live ads. Then it writes the plan in three stages and a creative brief for each, in your own colours, fonts and logo.
03
you approve the launch, and it watches the ads every day.
An onboarding call connects your Meta ad account, and the campaigns go live on Facebook and Instagram, to your budget, once you approve. After that it pauses ads that cost too much, asks before it scales anything, keeps testing new versions planned from what worked, and reports every day in plain English.
You
Here is our site. Get us in front of the right buyers on Meta.
Mentic
Profile drafted from your site: niche, ICP, USP and the competitors a buyer would compare you to.
Business profileNiche, ICP, USP, competitors
You
What should the ads say?
Mentic
Hooks, angles and briefs for each stage, from what competitors run now, and the ads made from them in Creative Studio.
Creative briefsCold, warm, ready to buykensingtonSponsored
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Feed, Stories, Reels
Feed
Checked every day
a real account on mentic.
Kensington runs its Facebook and Instagram ads with Mentic.
other ways to run your ads, compared.
You can also run your social ads through an agency, a freelancer, Ads Manager or a chat assistant. Each one leaves part of the job with your team.
Agency retainer
What it leaves with your teamA retainer of two to five thousand a month, plus fees on your ad spend. In a typical month 85% of the budget goes to fees and retainers, and 15% buys advertising.
What changes with Mentic$999 a month, flat, with every agency service from EXQDigital included. Mentic takes no media commission and no percentage of your ad spend, which you pay to Meta directly.
A freelancer
What it leaves with your teamYour team still writes the brief, waits for one person’s free time, and checks the ads and the account.
What changes with MenticOne sentence is the whole brief. Mentic’s agents make the ads in Creative Studio, and EXQDigital’s media buyers are on your account every day.
Doing it yourself in Ads Manager
What it leaves with your teamSomeone on your team has to learn advertising and do the research, the briefs, the buying and the daily changes in Ads Manager, Meta’s own tool.
What changes with MenticYou only need to know your business and your customers. Mentic does the research, the briefs, the buying and the daily changes.
A general AI chat
What it leaves with your teamDrafts and answers in a chat window, which someone still has to turn into campaigns and watch every day.
What changes with MenticLive campaigns on your own ad account, watched every day. Its 64 advertising tools also work inside Claude and ChatGPT through its MCP server, a connector those assistants can use.
questions about your facebook and instagram ads.
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Where can it run ads today?
Only on Meta, which means Facebook and Instagram, on your own ad account through the official Meta API. Google and TikTok are next, then LinkedIn, Snapchat and Pinterest. None of those are live.
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Will it launch a campaign or move budget without asking?
No. It asks before it creates or scales anything. The one thing it does on its own is pause ads that cost too much against the most you will pay for a new customer.
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Whose ad account do the campaigns run on?
Yours. An onboarding call connects your Meta ad account before launch, and Mentic takes no media commission and no percentage of spend.
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Who makes the ads?
Mentic’s agents, in Creative Studio, from briefs written on what competitors run now. EXQDigital, the advertising agency behind Mentic, checks the quality, and ads you already have can come in from Dropbox, OneDrive, Google Drive or Frame.io.
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Are people involved, or only AI?
People are. EXQDigital supervises every account end to end and checks the quality of the work, and its media buyers are on it every day. Clients also meet the team every week to shape what gets built next.
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Does it connect to my CRM?
No. There is no CRM integration. Leads land in Mentic’s own pipeline instead.
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What does it cost?
$999 a month, flat, while Mentic is in open beta. No media commission, no percentage of spend, cancel whenever. Every agency service from EXQDigital is included. The fee is separate from your ad spend, which you pay to Meta directly; Mentic does not bill it.
start with your website.
$999 a month, flat, while Mentic is in open beta: no media commission, no percentage of spend, cancel whenever, and every agency service from EXQDigital included.
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