privacy on this website.

strictly necessary.

Our own cookies, set by mentic.io to make the site work. They hold nothing about you beyond the choice they remember.

marketing.

Set through the Meta Pixel, Meta Platforms’ measuring tool. They tell us which of our Facebook and Instagram ads brought you to the website and whether you then booked a demo or signed up. In the EU, the EEA, the UK and Switzerland they are set only after you accept them.

visit counts, without cookies.

Plausible Analytics counts visits to the website without cookies and without storing anything that identifies you.

the booking calendar.

Calendly runs the calendar you book a demo in. When you use it, Calendly sets its own cookies under its own privacy policy.

When the Pixel runs, your browser sends Meta Platforms the page you are on, your IP address and browser details, and the two cookies above. We record three things with it: a page visit, a click to book a demo, and a click to sign up.

We use it to see which of our ads work and to let Meta show our ads to people likely to be interested. Meta Platforms Ireland and Mentic are jointly responsible for collecting and sending this data. What Meta does with it afterwards is covered by Meta’s own privacy policy.

In the EU, the EEA, the UK and Switzerland the legal basis is your consent. Nothing is sent before you accept.

Cookie settings, at the bottom of every page, changes your choice at any time. Saying no stops the Pixel and deletes its cookies.

If your browser sends a Global Privacy Control signal, we treat it as a no.

Mentic does not sell personal data. Some US state privacy laws count the Meta Pixel as sharing personal data for cross-context behavioral advertising. You can opt out of that sharing the same way.

Your other rights, and how to use them, are in the full privacy policy. Questions go to [email protected].